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    Kids and Families Foam Up for a Good Cause
Oct. 26 Foam Fun Run 5k benefits Shape Up US’ efforts to fight childhood obesity

CHANDLER – Oct. 9, 2013   Kids and families across greater Phoenix will run, walk and crawl their way through a 5k course of colorful foam – all for a good cause. Proceeds from the Foam Fun Run, scheduled Oct. 26 at 9 a.m., will benefit Shape Up US, a Scottsdale-based nonprofit dedicated to fighting obesity.

The Run will take place during the Chandler Mayor's Day of Play at Tumbleweed Park, located at the southwest corner of McQueen and Germann Roads. The first flight, scheduled at 9 a.m., will let loose hundreds of runners on a course featuring five colorful foam stations, a 30-foot inflatable water slide, a giant tunnel of foam, the full-body washer and numerous other obstacles. Racers and spectators are invited to a foam pit after-party to continue the messy fun.

“The Foam Fun Run is a huge blast for kids and people of all ages,” said Priscilla Barney, owner of B Extreme events, the organization producing the race. “No one can resist the explosion of bubbles and head-to-toe foam, but the race also provides a fun way to exercise and feel great, and it raises money for a very important Phoenix nonprofit.”

Shape Up US will receive a percentage of proceeds when racers register online with promo code SHAPEUPUS. The organization is committed to building a healthy future for America’s children by improving the health, fitness and overall wellbeing of youth and their families.

Funds from the Foam Fun Run have been earmarked for Shape Up US’ Hip Hop Healthy Heart for Children™, an innovative, engaging education curriculum that helps teachers motivate their students to live healthy, active, balanced lives.

“Childhood obesity has more than doubled in children and tripled in adolescents in the past 30 years,” said Jyl Steinback, executive director, Shape Up US. “We must reverse this trend through awareness, education and action. The Foam Fun Run goes a long way in supporting our efforts, as it raises funds for Shape Up US while also giving families an opportunity to exercise and have fun together.”

Registration for the Foam Fun Run is $25 with promo code SHAPEUPUS. The fee includes participation in the Run, a race T-shirt, bib number and swag bag. Children ages 7 and under are free with a paying adult. For more information or to register for the Foam Fun Run, visit www.foamfunrun.com.